AUT NOW: 100 x Austrian design for the 21st century

Published by: Lilli Hollein, Sebastian Hackenschmidt, Marlies Wirth, Georg Schnitzer, Peter Umgeher.

New social challenges and innovative forms of work influence the design of objects just as much as new production techniques, marketing opportunities, and distribution channels. The catalog presents 100 selected objects – furniture, household appliances, tools, lighting, consumer electronics and accessories as well as designs for personal care, health, and mobility – and shows the diversity and innovative power of Austrian product design from 2000 to 2025. These objects are role models for the quality of design in terms of functionality, technological innovation, resource conservation, and ergonomics. They also demonstrate wit, charisma, and emotional appeal. Even in familiar objects, there are surprising and exciting things to discover.

100 objects, 100 designers – 25 years, 25 categories:

Alpine · Design parlant · Do-Easy · Empowerment · Semi-finished product · Craftsmanship · Compact · Concept · Lo-Tek · Luxury · Material as possibility · Man–machine · Possible tools · Participatory · Reduction · Re-typification · Subtle · Super Normal · Tuning · Invisible · Update · Connections · Viennese post-production · Zeitgeist · Circular

Published on the occasion of a major exhibition on Austrian design of the 21st century at the MAK Vienna, 18.9.2024–18.5.2024